Our Why

At Press Break Apparel, we believe great performance starts with great gear. That’s why we’re dedicated to providing high-quality, reliable equipment that helps athletes level up—without the premium price tag.

Press Break is owned and operated by Jaime Cuellar, whose extensive background in athletics drives everything we do. With more than 20 years of experience—including roles within the NBA, as a college head basketball coach, and as an athletics director—Jaime brings a deep understanding of what it takes to compete and succeed at every level. His insight ensures that every product we offer is designed with performance, durability, and your team’s success in mind.