Our Why

Every athlete knows that performance begins long before the game starts. It begins with preparation. With confidence. With the right gear.

At Press Break Apparel, we’re redefining what great equipment means—combining quality, reliability, and performance without the premium price tag.

Founded by Dr. Jaime Cuellar, whose 20+ years in athletics include roles in the NBA, college coaching, and athletic leadership, Press Break was built on a championship mindset. That winning spirit drives every product we make—crafted for durability, designed for performance, and made to help your team succeed.